You’ve set up your new website, invested in getting to number one in Google, implemented other online and offline marketing activities to support your business objectives and then, wait for it…. The phone rings! Great! A new client, right? Easy! Sadly, for too many firms, this isn’t the case.
At Client.ID, we’re paid by our law firm clients to help them generate more business in the here and now, but also to predict what will happen in the months and years to come to help them future-proof their business. With that in mind, (and in no particular order) here are our predictions on how marketing trends and technology will shape legal sector marketing by 2020.
In my experience, B2B law firms have generally had a strange relationship with the internet. Traditionally they have spent a decent amount of money on their web presence and in the main are good at keeping their sites up to date with content, without ever really analysing:
